It was back in 2018 when Beams first announced a series of haute couture items with bag and storage maker Ziploc, which at the time seemed more like a gimmick more than anything else. But the brand is doubling down on the intriguing collaboration with a Tokyo pop-up shop, as well as new items and accessories hitting stores across Japan.
The new Ziploc-themed pop-up features Ziploc containers stacked, as if they were glass blocks, forming display cases and shelving. Wallpaper inspired by the blue and pink fasteners adorn the walls. The pop-up was designed by Masafumi Harigaya Architects with art direction by Keisuke Kanda.
You can visit the ‘Ziploc theme park’ at Beams Japan in Shinjuku now through March 4, 2020.