The graphic designer Masaaki Hiromura (previously) has installed what is perhaps the most analog, digital clock ever. It’s comprised of an ever-repeating video loop featuring 3 books, each representing the hours, minutes and seconds of a single day. A hand neurotically and relentlessly flips through the pages as if to remind us that time never stops moving.

It’s currently on view at MUJI in Shibuya, which just underwent a major renovation and reopened at the beginning of this month.

book clock 2

book clock 4

source: @zaki48