Tokyo Polytechnic University has been a force to reckon with in the Japanese arts world, producing notable alumni such as photographer Eikoh Hosoe, manga artist Yoko Kamio (Boys Over Flowers) and film director Takashi Koizumi. However, modernization is also a force to be recognized. Their Nakano campus, which previously focused primarily on photography, recently underwent a major facelift courtesy of Hiromura Design Office. Dubbed a “media arts center,” the new building will be home to all genres of media arts, both new and old, including photography, motion graphics, interactive design, and gaming, to name a few.
The nod to digital art in the signage campaign is awesome in its own right, but it also contrasts nicely with the poster they did, which is an homage to the traditional arts that the school has its roots in.