Gorgeous branding and packaging design by Taku Satoh, for Kyushu-based mikan farm Maana Mikan. I think he was really successful in communicating the artisanal, hand-picked qualities of the mikans.

And I love how he embedded the katakana キヒン (kihin) into the kanji 貴賓 (which means, guest of honor) to represent onomatopoeia.

 

source: orange notes