YESTERDAY’S POST ABOUT Saatchi & Saatchi‘s Creative Director Simon Wooler sparked my curiosity. I did a little research, one thing lead to another, and I found these fun series of works that were actually nominated for a 2007 Scandinavian Advertising Award.
The advertisement was for Sprite Zero and these fun and creative folding adds work cleverly with the advertisement’s catch phrase, “NO SUGAR, NO BULL ***T.” Click on the left icon to see what the entire page looks like and then click on the right icon to reveal what it looks like after the fold:
BEFORE AFTER
BEFORE AFTER
BEFORE AFTER
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