This is such a cute idea! Okamura Ikue came up with the idea to coat paper cups with a markable surface. The reasoning? Although reusable, paper cups often get prematurely thrown away and replaced when the owner forgets which one belongs to them. By creating an easy and playful method of marking your cup the designer is encouraging us to re-use, as well as to not take for granted the mundane objects of our life.
The design received honorable mention at the Creator’s Colosseum.