Freitag, the brand of environmentally conscious bags created from well-travelled truck tarpaulins, unravelled seat belts, bicycle inner tubes and airbags, have opened what is to be their first flagship store in Asia – Freitag Store Tokyo. The Freitag brothers Daniel and Markus were in Tokyo last night at their new location in Ginza (google map) for a press preview. The store opens to the public on October 7.
The 2-story shop was designed by Torafu Architects. In keeping with the philosophy of the brand, Torafu renovated an old an old shoe shop called ‘Boston,’ and attempted to retain a lot of what was previously there. I find the utilitarian look and feel to be a perfect fit for the store. (check out all our stories on Torafu)