On May 6, Gifu City in central Japan recorded their 4th consecutive day of no newly reported cases of coronavirus. On that same day, local newspaper Gifu Shimbun ran a full page editorial encouraging their readers to stay home. Artfully executed, the graphic ad is only legible from a distance.

Utilizing a a form of bubbly negative space to render the text, the newspaper spelled out a message to its readers about social distancing. The magic is you have to maintain an appropriate social distance to read the letters. Can you make out what it says? Scroll down for the answer!

photo of Gifu Shimbun by twitter user @simplife_plus

The message reads, 離れていても 心はひとつ, which means even though we’re apart, our hearts are one.

Sappy? A little. Brilliantly executed? Absolutely. We certainly hope Gifu City’s trend of no new confirmed cases continues.