photos by Yuna Yanagi | click to enlarge

Kyoto-based interior designer Hiromitsu Konishi created this magnificent display system for Suzuki Shofudo, a 140-year old retailer of paper goods. With the help of the client, who was understandably versed in the medium, the designer spent months studying the strengths, weakness, and flexibility of paper.

Eventually finding inspiration in the way Japanese fans open and collapse, Konishi created an entirely collapsible paper display system.

source: submission