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Koji Yano of 83Design‘s latest creation is KEAT, an awesome little character who only shows its true emotions when a key is inserted into its mouth. The key-holder, which is made from rubber, can go on a wall, a refrigerator or pretty much anywhere.

I have a “few” other objects that dangle from my keys so I’m not sure how well they would hold up, but it’s such a cute idea!

KEAT will go on sale across Japan beginning mid-November.