Logo and packaging design for Hagiwara Butcher

hagiwara butcher packaging design (2)

photos by Tsunehiko Okazaki

Nestled amongst the shopping streets of old town Kamakura, just steps from the station, is a butcher shop unlike any other. The 60-year old shop was renovated last year and, as part of the facelift, received a new logo and packaging design by creative duo SPREAD — Hirokazu Kobayashi and Haruna Yamada.

As we briefly noted in our original feature, the fantastic logo has just won a 2013 red dot award in communication design. It’s encouraging to see a small butcher shop receive such a prestigious award; one that is typically reserved for large corporations with mega-budgets.

hagiwara butcher packaging design (1)

hagiwara butcher packaging design (1)

kamakura hagiwara butcher (13)

kamakura hagiwara butcher (2)

source: SPREAD

1 Comment

  1. Not sure if it was mentioned, but the shop’s logo is a stylized representation of the Chinese character for “meat.” Very appropriate!

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