photos by Tsunehiko Okazaki
Nestled amongst the shopping streets of old town Kamakura, just steps from the station, is a butcher shop unlike any other. The 60-year old shop was renovated last year and, as part of the facelift, received a new logo and packaging design by creative duo SPREAD — Hirokazu Kobayashi and Haruna Yamada.
As we briefly noted in our original feature, the fantastic logo has just won a 2013 red dot award in communication design. It’s encouraging to see a small butcher shop receive such a prestigious award; one that is typically reserved for large corporations with mega-budgets.
source: SPREAD
August 9, 2013 at 10:45 am
Not sure if it was mentioned, but the shop’s logo is a stylized representation of the Chinese character for “meat.” Very appropriate!