Maison Hermes Window Display by Paramodel

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After working with Tokujin Yoshioka on their ever-evolving window display, Hermes Japan has taken on a new look. Their latest display, situated on the ground level of their Renzo Piano-designed building – on the ritzy Harumi-dori of Ginza – features somewhat out-of-place hanging chains, industrial electric wires and other accessories one might expect to find in a utilitarian workshop, not a high-end fashion boutique. The work is that of Paramodel, the artist duo comprised of Yasuhiko Hayashi and Yusuke Nakano.

If you’d like to learn more I recommend checking out this article on them in Ping Mag. And I have to give the people at Ping Mag props for this. Although the online mag is now defunct, the writer Kaori Nishida and the editors were way ahead of their time covering paramodel in 2007. It wasn’t a year or 2 later that the artists began appearing in the mainstream media. And it wasn’t until 1 week ago that they were featured in NHK’s Top Runner, a television series that features various individuals who excel in their respective field.

via Openers



  1. Really interesting window display. And the window design itself is interesting, too. It looks like they either imported a vintage shop front or copied one. Do you know which it is?

  2. Johnny

    February 18, 2011 at 10:02 am

    @Shelf Appeal the window design itself was the work of Italian architect Renzo Piano. So I would guess that any vintage look/feel was the work of the architect.

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