Spoon & Tamago - japanese art, design and culture

Photos: Satoshi Asakawa courtesy Hermes Japon | click to enlarge

The talented folks at Delaware-based House Industries have worked their magic on the Maison Hermes Tokyo storefront, (type) setting an alphabetic equestrian in the display window.

Sired from custom cut solid Wisconsin cedar and equitationally interlocking House Industries letterforms, our hand-drawn Hermès horse gracefully canters through a harlequin carousel of letter-borne livery with exceptional alphabetic dressage. Stoutly-sculptured cedar characters draped with signature Hermès stablemates carry on our motif throughout twelve animated window installations.

Couldn’t have said it better myself. It’s on display through Jan 17, 2012.

Check out the window display from earlier this year when Paramodel transformed it into a utilitarian workshop.

Source: @aqworks | House Industries
(I shamelessly ripped off the title for this post from them too)

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