522542_462209887183361_1015473780_nimage courtesy @shizushin_news | click to enlarge

Tangerines, satsuma oranges, mandarin oranges, cuties – it seems everyone has their own name for it. And in Japan, the Mikan – everyone’s favorite fruit – is everywhere. So when a local newspaper in Shizuoka decided to run their own ad, they teamed up with Mikabi Mikan, a well-known local producer of the fruit, to take advantage of the concept of being “everywhere.”

Without relying on digital manipulation they meticulously peeled and dissected several mikans, using everything from the skin, pulp and juice to recreate an entire front page newspaper. Stunning!


DSCN3824image courtesy explanning | click to enlarge

Here are a few making-of shots, courtesy of @naramagic, who was part of the production team.