After creating a pop-up shop for the coffee giant back in 2012, design firm nendo has embarked on their 2nd collaboration with Starbucks, creating a series of mugs that will be sold at stores throughout Japan. A very simple trick creates a cool effect: the bottom of the mugs are realistically printed with graphics to create the illusion that they are brimming with hot coffee.
For 1,200 yen you can get either a latte, caramel macchiato or Americano that, even when drying or sitting upside down on a shelf, can remind you that your mug is always half full.
source: press release