Depending on where you live, maybe couldn’t care less about Valentine’s Day. In some European countries, it’s just a day the flower shops are decorated with hearts trying to persuade you to buy flowers.
Not so in Japan where, if you are romantically inclined, it’s one of the most important days of the year, on par with even Christmas. Chocolate as a food associated with passion and romance is rooted in Mesoamerican history. But Richard Cadbury is largely credited with the commercialization and gift-giving aspect of Valentine’s.