If Kyary Pamyu Pamyu is the reigning queen of Japanese kawaii culture, then the king is undoubtedly Sebastian Masuda. Having founded his 6% DOKIDOKI shop in Harajuku almost 20 years ago, it wouldn’t be an overstatement to say that Masuda was largely responsible for the cultivation and subsequent rise of Kyary herself, who was one of Masuda’s frequent customers.
As art director for hits like PONPONPON and Fashion Monster, Masuda helped project his colorful kawaii pop beyond Japan. And now, for the first time, Masuda himself is physically moving beyond Japan for his first solo exhibition in New York.
“Colorful Rebellion – Seventh Nightmare” will debut at KiangaEllis Projects in Chelsea on Feb 27 and will run till March 29, 2014. Go here for specific dates and times.
