Founded in 2007, Spoon & Tamago is an international blog that is based out of New York City and Tokyo Japan. It is written by artist and writer Johnny Strategy. Drawing from an extensive multicultural database and resources, Spoon & Tamago attempts to comprehensively cover all aspects of Japanese design from fine art and architecture to product and graphic design.
10 years of writing about Japan
In 2017 we celebrated our 10-year anniversary. And to commemorate, we produced a short video that tells our story in a nutshell. You can watch it below (there’s also a Japanese version):
JOHNNY | EDITOR-IN-CHIEF
Johnny was born in Brooklyn but moved to Tokyo a year later. He spent the first 18 years of his life growing up in Tokyo. He returned, for the first time, to the United States to attend college where he earned his bachelor’s degree in Art Education and his BFA in Art and Visual Technology. He also completed intensive studies in art history. He is currently based in Brooklyn/Tokyo.Select Interviews
TOMOMI | 主婦、時々職人
As co-founder of Spoon & Tamago, Tomomi manages everything that goes on behind the scenes of the blog and shop.
RACHEL | CONTRIBUTING WRITER
Born and raised in the NYC metropolitan area, Rachel has been a student of Japanese language and culture for over 10 years. She received a B.A. in Asian Studies and briefly lived abroad in Tokyo as an exchange student before working for one of Japan’s largest travel companies.
In addition to writing for Spoon & Tamago, she is also a freelance artist and translator.
MASAKO | ARTIST RELATIONS
Masako grew up in Japan but is now based in NY and works in the art field. All of our studio visits happen because of her excellent networking skills.
Her interest varies amongst contemporary art/design/architecture etc. with a weakness for good site specific installations. She also is dead serious about food & sake, and can be spotted at good house music events all over NY.
She occasionally writes about food on the blog cookpadding.
What’s In A Name?
The origins of Spoon & Tamago can be traced back to an online personality test taken in the early 2000s that likened Johnny and his future wife Tomomi to an egg (tamago) and a spoon, respectively. Liking the association (think egg and spoon race), the names were adopted and Spoon & Tamago was born as the couple’s online diary. Over the years the site played many roles including artist portfolio, wedding blog and then baby blog.
In 2007, Johnny re-launched Spoon & Tamago as a design blog – a place to catalog all the cool and interesting things he was finding online. But realizing that his voice belonged in the arena of Japan, he later shifted gears and began writing specifically about Japanese design.