
12 years later the sheep is back… | image by spoon & tamago
Amongst the many notable New Years traditions in Japan, one of them is sending nengajo, or New Years cards. And despite the number of cards sent being in decline, there are still about 30 million printed. For the design team at Japan Post, one of their most important tasks is coming up with the design for the stamp, which incorporates the zodiac animal of the new year, to be printed on all the postcards.
This year, stamp designer Ayaka Hoshino was chosen to design the stamp. Coincidentally (or not) she also designed the stamp 12 years ago. And if you’re familiar with the zodiac system you’ll know that this means Hoshino was tasked with designing the same animal as last time: the sheep. The design that she came up with is one that captures time and continuity. In 2003 the sheep was depicted knitting a ball of yarn. 12 years later the knitting project was complete! Whether or not this was all part of Hoshino’s elaborate, long-term plan? I suppose we’ll never know.
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