Art Direction for Sumidaya Rice by Eding:Post

Sumidaya Rice by EdingPost (4)photos by matsubacyoku | click to enlarge

What a great campaign for rice, the quintessential staple of the Japanese diet. With over a 100-year history, the Tokyo-based rice merchant Sumidaya recently underwent a major facelift with art direction courtesy of Eding:Post. The minimal design manages to capture the essence of rice, a symbol of purity, that also plays a major (yet subdued) role on the dining table.

One important characteristic of Sumidaya rice is that each year, depending on the type of crop that is produced, a specific blend is created that best emphasizes the distinct tones of the rice that was harvested. The new rice goes on sale March 2012.

Sumidaya Rice by EdingPost (3)

Just looking at these images makes me hungry! Check out our other stories on Eding:Post

Sumidaya Rice by EdingPost (5) Sumidaya Rice by EdingPost   Sumidaya Rice by EdingPost (6)

Source: Eding:Post


  1. Love the minimalistic and pure approach to the packaging design. I like that this feel and look also is visible on their website.

Comments are closed.

© 2024 Spoon & Tamago

Up ↑

Design by Bento Graphics