Japanese artist Ohgushi’s “Floating” series is breathtaking. Although borderline kitschy in nature – there is no shortage of photography featuring sensuous ink plumes under water – the execution makes the project work. The soft and gentle lines of the ink creates mesmerizing, abstract shapes.

After winning an ADC award in 2005, Ohgushi and his stylized depictions of women and flowers based on traditional Japanese methods of ink painting (suibokuga) went on to win him an impressive roster of clients. His works have been appropriated by everyone from Emilio Pucci and Lanvin to McDonalds and Takashimaya.