Unless you have models in skimpy underwear, it’s difficult to make cotton sexy. But Japanese organic cotton brand Pristine wanted to try. So they enlisted art director Daigo Daikoku to help with their overall brand identity. During a span of several months in 2014 Daikoku and a team of designers created everything from signage, pamphlets and posters to a new store and even creative methods of display.
The numerous designs that Daikoku came up with are elegant, intriguing and, well, sexy. An overall minimal aesthetic creates a clean, soft image that makes you want to reach out and touch everything, whether it’s made of cotton or not.
Daikoku’s parent design office, the Nippon Design Center, even recognized Daikoku’s work as the best of 2014.
custom hangers created for displaying cotton towels
when unfolded the hanger reveals the shape of the letter C
Daikoku also helped create the brand’s 3rd store in Kichijoji
