I really like the aesthetic of these ads for a new skincare line and salon called MAMEW. The whole package – identity, graphics and interior – was designed by Good Design Company, and took home a bronze medal in the prestigious One Show Awards, winners of which were announced last month.

The blurring of the face and body seems to me a radical take on beauty advertising where conventionally you had these up-close, high-definition shots of super smooth skin. Interesting.