The art director Kenjiro Sano, who goes by the moniker Mr. Design, knows a thing or two about design, and making people chuckle. “All you need in life are friends, good clothes, yummy food and a bit of humor,” or so goes the concept for his design label nico. As its onomatopoeic phrase – nico nico means “to smile” – would suggest, the product lineup is thoughtfully designed to introduce a few chuckles into daily life.

The Spoon & Tamago shop just started carrying the sushi memo pads, the hinoki wooden blocks and the house memo blocks.


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