the True Wetsuit is a business suit and wetsuit
You’ve heard of Cool Biz right? The Japanese government’s initiative to conserve energy by encouraging their labor force to dress down? Well meet Surf Biz. Developed by the team at Quiksilver Japan, True Wetsuits are high spec waterproof wetsuits that “can be worn from home, to the beach, and from the beach to the office with no need to change at all.”
“As your lifestyle changes, you have less and less time to go surfing,” says Shin Kimitsuka, Quiksilver’s Brand Director. “I thought it would be interesting to offer this product as a new solution to deal with that issue.”
The team spent 2 months just producing samples. Each piece of the suite – the shirt and tie to the jacket and pants – had to be comfortable enough to wear all day, but also function as a wetsuit.
the jacket is made from 2mm neoprene and can be worn comfortable in the water or in meetings
the shirt utilizes 3M’s DryFlight technology to create a stretchy, waterproof layer of clothing.
Even the tie is made from wetsuit material so it’s protected from the water, but also wine or coffee spills.
the pants are made from the same thin material as the jacket
the fun video (above) features this cell phone protector and pen. Tap the top of the pen and a preset email will be sent to a distribution list apologizing for being late. Unfortunately, not for sale.
True Wetsuits come in three different style: Office Smart, Casual Friday and Party Tuxedo. They each retail from 300,000 yen (about $2500).
It seems like a a prank but this is real. Mashable confirmed with the company. So what do you think? Would you wear it? I don’t surf so it’s hard to say, but a wetsuit suit? The company certainly wins in most literal fashion category.
April 24, 2015 at 11:02 am
FYI, it’s Quiksilver, minus the “c” 🙂
April 24, 2015 at 1:21 pm
ah! Thanks!
April 24, 2015 at 11:49 pm
Wow. It’s quite unordinary. Can’t wait if they were selling to unpredict-weather country like mine. 🙂
April 26, 2015 at 10:13 am
To keep you warm effectively wetsuit needs a good neck seal and to be connected at the waist, so these would not really keep you very warm. Also surfing can involve lying on your stomach to paddle, so buttons might be an issue there. Neoprene will get very sweaty if worn out of the water too, as it is hot and does not breathe at all.
However they would be great for warm water, stand-up paddle boards. The jacket would be great for boating, rainy motor-bike rides to work and making a fashion statement in the the Boardroom.
I would be asking how the fly works though, going the the toilet in a hurry might not be easy.
April 27, 2015 at 8:53 am
Hi there man, I can’t criticize people for trying and 100 percent for effort. Good to see such stoke for surfing because surfing really is everything to any good surfer or kooks alike. Not the most practical suit really but keep up the innovations, something great will surely spin off this type of positivity. I’ll be waiting and watching, u have my attention, which is probably the intent.
Kind regards from ONIT surf brand, live the moment. Your moment, get init.
Shane.
April 28, 2015 at 2:06 pm
Wow! How cool is that! Maybe not so useful, but definitely awesome! 😀
April 28, 2015 at 8:49 pm
the word asinine comes to mind