photos by Giovanni Giannoni courtesy Fairchild Fashion Media
Fashion, according to Takafumi Tsuruta, shouldn’t just be about the runway. Whether you’re in a wheelchair, have only one arm, are on your way to a funeral, or simply going to work on a rainy day, fashion should encompass all walks of life. So in 2013 Tsuruta founded the fashion label HaHa.
HaHa is the sound of laughter, and may not immediately seem like an appropriate name for a socially-conscious fashion label. But it also means mother (母) in Japanese, as well as the number 8 (八) which has many positive connotations in Asian culture as well.
After founding HaHa in 2013, Tsuruta refined his concepts and designs and debuted his first line last year at Mercedes-Benz Fashion Week Tokyo. True to its concept, the collection indeed featured clothes for all walks of life, not only the catwalk.
You can keep up with the fashion label on twitter or facebook.
This thoughtful design for a dress for women with 1 arm include a bow sleeve, printed necklace and magnetic seams.
Maternity Dresses
Funeral Attire
Tsuruta also thinks it’s time the ichimezasa (市女笠) saw a comeback. The traditional garb gained popularity amongst upperclass women during the Heian Period ( 794 to 1185)
