After the tragic and fatal Halloween crowd crush that occured in Seoul last year, Tokyo’s Shibuya ward, which has increasingly become a go-to spot for Halloween parties—often with dangerous consequences—is taking preemptive measures to discourage people from congregating in their ward later this month. Teaming up with art director Koichi Kosugi, this week Shibuya released a massive visual campaign to broadcast their message.
Shibuya’s message is loud and clear: “no events for halloween on Shibuya streets.” And that message is amplified thanks to the creativity of Koichi Kosugi, who used the first kanji of Shibuya (渋) and interpreted it as an X: a global symbol for NO.
There’s more to this brilliant logo though. By adding the X, the top radical of the kanji becomes isolated, creating the standalone kanji for ‘stop’: 止.
Those thinking that the campaign is all talk, think again. The posters have already begun appearing around Shibuya, along with an increased police presence. And from October 27th – 31st, Shibuya is banning alcohol consumption on streets and in public spaces around Shibuya Station.
For all the zombies and ghouls planning to descend upon Shibuya for Halloween, consider yourself warned.