photos by Hiroshi Iwasaki | click to enlarge
Keeping up Oki Sato and his design office Nendo can be somewhat of a burden. In the first 5 months of 2012 the team has churned out 50 projects (that’s 10 per month!) – eclipsing the total number of projects completed during all of last year. That’s some amazing growth and Sato earns my respect for maintaining an astounding level of quality through it all.
They’re latest product is this unassuming Tote Bag. Typically, a tote bag distinguishes itself by a particularly eye-catching graphic. But what makes these bags special is not what’s on the outside, but what’s inside.
Hidden within the interior is a pocket that extends out from the bag to turn into a puppet. And depending on which bag you select, your pop-out puppet can either be a kangaroo, bear, human or dinosaur! Aside from the potential puppet shows that can be staged, especially sanitary folk can use it to open doors or hold onto bannisters in the train. (not an intended use)
Designed for Japanese tote bag retailer ROOTOTE, the collaboration is the first in what is shaping up to be a series of fun and playful totes.
June 14, 2012 at 3:03 pm
I love the clarity, the stark design patterns of your website. It is a feeling of “now”.