images courtesy tetotetote sendai | click to enlarge
Gucci, the Italian brand that is synonymous with expensive handbags, has collaborated with Yoshio Koda to create a handbag using Sendai-hira, a traditional Japanese silk. Koda is an 84-year old living national treasure who carries on the 400-year old Sendai-hira tradition.
The bags, which represent the first collaboration between the Italian company and a traditional Japanese artisan, will go on sale in September for 420,000 yen (about $4200) with all sales being donated to the Sendai reconstruction efforts.
July 20, 2013 at 4:07 pm
Looks nice, depending on the price this may be a good landing for them – since i would say the style is not identified as “purely japanese”, it looks more than a mixture…
August 1, 2013 at 9:08 am
Cute, but pricey as hell…