Gucci collaborates with traditional Sendai artisan to create Sendai-Hira handbag

gucci sendai-hira (2)images courtesy tetotetote sendai | click to enlarge

Gucci, the Italian brand that is synonymous with expensive handbags, has collaborated with Yoshio Koda to create a handbag using Sendai-hira, a traditional Japanese silk. Koda is an 84-year old living national treasure who carries on the 400-year old Sendai-hira tradition.

The bags, which represent the first collaboration between the Italian company and a traditional Japanese artisan, will go on sale in September for 420,000 yen (about $4200) with all sales being donated to the Sendai reconstruction efforts.

gucci sendai-hira (3)

gucci sendai-hira (4)



  1. Looks nice, depending on the price this may be a good landing for them – since i would say the style is not identified as “purely japanese”, it looks more than a mixture…

  2. Cute, but pricey as hell…

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