It was by mere coincidence that yesterday I wrote about iida because that night I found myself transfixed by one of the more exciting product launches of the year. And it was being made by iida. The announcement was concerning the release of INFOBAR A01, a new android smartphone re-imagined by its original designer and one of Japan’s forerunners of industrial design, Naoto Fukasawa.
It also comes equipped with a brand-spanking-new interface designed by one of Japan’s forerunners of UI design Yugo Nakamura. It was after watching the below video that I was prompted to ask the bold question, “Did Japan just take back the smartphone from Apple?”
In less than 24 hours the new INFOBAR has already gotten a thumbs up from designers across the globe including Khoi Vinh and Niklas Lindstrom from New York, and Paul Baron and Akihiro Kumagaya from Japan.
Here is a short history of how INFOBAR has evolved:
2001.5 info.bar (concept)
2007.9 INFOBAR 2
2011.5 INFOBAR A01