2,400 dancers with umbrellas, a drone and an incredible 5-minute single sequence shot. That is, in effect, a quick summary of OK Go’s latest music video I won’t Let You Down. But to not watch the video itself would be an incredible disservice to you and your Monday morning. Trust me. They won’t let you down.
The 4 members of the rock group, who are no strangers to creative music videos, have teamed up with two major forces in Japan to bring their music video to life. First is HONDA, who supplied their personal mobility UNI-CUB’s that the singers ride on throughout the entire duration of the song. Second is creative director Morihiro Harano, known for his stunning commercials, who masterminded the entire clip and the 2,400 umbrella-twirling dancers.
Anyway, I would suggest just watching the clip. That final choreographed sequence is pretty spectacular. And if you pay attention you’ll even spot a cameo by Japan’s very own trio Perfume.