Within the over-crowded industry of lifestyle and interior select shops in Tokyo, CIBONE has managed differentiate themselves largely by collaborating with Norwegian designers on exclusive products. And with only 2 stores in Tokyo, they’ve managed to maintain their footing for quite some time now thanks, in part, to a Nordic trend that appears to have Japan in a never-ending trance.
But the stores, owned by Welcome, indicated a shift in strategy when they rebranded their Jiyuugaoka store and reopened as Today’s Special back in March. CIBONE has always tried to allow their customers to be, what they call, “urban explorers.” That is, to explore their eclectic selection of goods, letting them choose and define their own adventure/shopping experience. Their new store, designed by Jo Nagasaka of Schemata Architects, takes the concept even further, creating a jungle-like interior that blends chaos with cohesiveness. As you walk through the store you will encounter, along with dainty cups and saucers, shrubs, trees, moss and hanging terrariums.
What I love most about this store is all the contrasting elements: from materials to display shelving and even the typography used. Be sure to check it out if you are in the Jiyugaoka area.