“Today is the future,” says the ifs future laboratory, an initiative started last year by itochu fashion system (ifs). Earlier this month they took one more step towards that motto by opening WORK WORK SHOP, a new collaborative workspace that aims to change the way we think, interact, work and collaborate. The space will be made available to brands and companies to conduct workshops, focus groups or simply interact with others, like-minded or not.
The space itself is outfitted with Kokuyo Furniture that has been customized and given a new facelift by architectural design duo Keiko + Manabu. It’s just one of the many ways the space plans to bring companies and designers together who wouldn’t typically work with each other. ifs previously facilitated a collaboration between Toraya and designer Kotaro Watanabe to create these designer wagashi sweets.
If you have an idea for the space, get in touch. Or, just swing by. There’s almost certainly going to be something going on.
(thx Yoshiba-san!)
