yoy_blow_01Photos by Yasuko Furukawa | click to enlarge


This is pretty genius. The aptly titled “BLOW” is a wall-mount shelving unit that mimics a sudden gust of wind blowing papers away. Each piece is molded in A4 letter-size paper and made from thin steel, which is then twisted and contorted to create 5 different plates whose top and bottom can be used interchangeably. When several are combined it creates a dramatic scene, frozen in time.



It was designed by Japanese design studio YOY and as of now it’s only available through Italian home furnishings company Pianoprimo.


The frozen scene is reminiscent of a 19th century woodblock print titled “Travelers Caught in a Sudden Breeze at Ejiri,” from Katsushika Hokusai’s The Thirty-six Views of Fuji – a scene that was also famously restaged by Jeff Walls.