Until December 25, head over to MUJI’s Yurakucho store for a special treat: an installation of a miniature town made up of 100 gingerbread houses and garnished with over 15,000 MUJI snacks. The town is embedded with monitors that display tweets or instagrams with the hashtag “#mujixmas” – try it!

And a movie on their website displays a live feed of the shop! Hat tip to Yugo Nakamura and the folks at tha. (you can see all our posts on their work here.)

Below: user-generated instagram shots by bsidos.

source: tha