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On May 19th a worldwide recognition of excellent advertising design, also known as the Clio Awards, took place just several blocks North at New York’s Museum of Natural History. I was thrilled to see the work of Mizuno Manabu from good design company take home a silver in the design category.
The identity campaign for Tama Art University is both visually striking and definitively “interesting.” Within its bold yet simplistic approach lies its power to guide anxious spectators, in this case potential students, to a place of creative release from whatever has confined them.
I think it works great as a standalone design, but even better when used in repetition, and, seeing how it was implemented, it was likely designed with that purpose in mind.
ads displayed at Harajuku station in Tokyo
CREDITS
Creative Director: Manabu Mizuno | Copywriter: Yukiko Mizuno
Photographer: Sayuki Inoue
source: twitter | advertimes
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